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Rather, it was an advertising executive called steve stoute. How hiphop created a culture that rewrote the rules of the new economy nonfiction work, was recently turned into. Vh1 teamed up with acclaimed filmmakers billy corben and alfred spellman and famed author, awardwinning entrepreneur, advertising executive, and record executive steve stoute for a 4part documentary series based on stoutes bestselling book, the tanning of america. Steve stoute, founder and ceo of translation, explains why hiphop culture should matter to marketers. How hiphop created a culture that rewrote the rules of the new economy his popular 2011 tome about the pop culture phenomenon of hiphop is.
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